A Job Seekers Super Guide to Landing Your Next Role – Part 2 LinkedIn Profiles and Job Applications

Searching for a job is super hard especially at this moment in time. But with determination and a don’t give up mindset you will find a role! I want to help!

Wondering what this guide is all about

I have created this guide for everyone who is currently looking for a job right now. I know it is really difficult right now and I know times are really tough. I know that there is so much competition out there so it is so important for you to be able to put yourself in the best possible position with as much help as possible. Having worked in HR and Management positions previously and of course being in your shoes as a job searcher myself, I wanted to share some further top tips with you on searching for your job.

In part one of the job searching guide which has recently been shared I covered CV writing and cover letter writing. If you have not seen part one yet, I would definitely suggest taking a look as it has some useful top tips to set you on the path of creating a great CV.

Now moving onto this blog (Part 2) of The “Job Seekers Super Guide”. I will be covering LinkedIn discussing how you can utilise your LinkedIn profile more effectively to help you find a role to and for you to stand out further to potential employers. Remember the platform is not only for job seekers and therefore some of the top tips also relate to groups of individuals for example Business Owners or people that are thinking about going into business and it also focuses on those who are not yet looking for a career or looking for a role but may be in the future, for example those who are currently studying. The LinkedIn tips apply to everyone and every single person can benefit from a LinkedIn profile. I will also be covering in this blog some top tips on applications and applying for roles carry on reading for further information.

LinkedIn Platform

What is LinkedIn and why use it?

Never heard of LinkedIn? Perhaps I should start by explaining what LinkedIn is. LinkedIn is a Professional Social Platform which has a variety of tools which you can build your network and you can connect with professionals in all industries, in different roles across the world. Whether that be Finance, HR, CEOS, Business Owners, Health and Wellbeing and so many more. Experience levels vary from entry level positions, so even from graduates or those who are currently studying at this moment in time to global leaders within their fields. LinkedIn Is full of unique skill sets personalities and opportunities full of creativity and innovation it creates many opportunities to help you achieve your goals whether that be to help you find a dream job, find a university placement or help you to grow your business. You can find absolutely everything on the platform.

Top Tips on Utilising your LinkedIn Profile Effectively

Now as a Job seeker how can you utilise your LinkedIn account effectively and make sure you stand out from the crowd and make sure you are set up from the start for success.

1. Do not wait until your final year at University to register.

Register as early as possible you may not have known about LinkedIn for years and came very far within your career into top senior positions, now you know about LinkedIn, register for an account.

2. Ensure your profile is fully updated.

Including profile summary, education, experience, key skills and any certifications.

3. Request recommendations.

These will be displayed on your LinkedIn profile . Ask anyone who you know, have worked with or had previous encounters with work related. The more reviews the more credibility it builds on the way you work to potential employers.

4. Engage with your network.

If you see a post you like, then click like. if you have something to say about the topic take part in discussions and comment on the post. Engage consistently, reach out to others and add value.

5. Professional Profile Photo.

Remember potential employees are going to see this.

6. Use LinkedIns Job Application tool.

7. Create a post letting others know you are looking for opportunities.

Let others know you are looking and ask your connections to like/share and comment to reach a wider audience so that more people will see it.

8. Direct Message Potential Employers.

Create a message and send to those within the field that you are looking for. I remember when I was looking to get into HR I messaged several HR Managers and HR directors asking them if they had any opportunities. Make sure the message is personalised and really try to express yourself.

One thing to point out here is be ready for ghosting or rejections but keep going. When you are sending these Direct Messages there will be many people that do not get back to you, you could send hundreds of people messages, they may completely ghost you which means they do not reply at all. There will be some that come back to you and say “unfortunately we don't have any opportunities” that is absolutely fine. Remember this one thing do not feel disheartened because it takes only one person to give you an opportunity. I go on about it all the time. Once you do get that opportunity more doors will open.

9. Be mindful of what you post.

Remember LinkedIn is a professional site so make sure what you post is appropriate to be seen by potential employers. Ensure nothing offensive is being posted.

10. Add relevant hashtags when you post.

This is to ensure your target audience have more chance of seeing your posts. For example, if you are looking for a job in finance and create a post saying that you are open to opportunities, hash tag finance or hash tag Finance Managers or Finance Directors. Same goes if you are looking for a job in HR, you can hash tag HR or HR Managers and Directors..

Once you have created a fantastic LinkedIn profile you can add your LinkedIn link to your CV so that potential employers can have a look.

Applying for Jobs with LinkedIn

· LinkedIn jobs

· Posting on LinkedIn.

· Direct messaging potential employers.

I really hope you have found these LinkedIn top tips useful and I really wish you the best of luck in your search if you do need any help at all I will be more than happy to help you and give you further advice or elaborate further. Please do not hesitate to reach out to me. Next in line…

Job Applications

Moving on to the next part of the guide which will provide you with a few ideas and suggestions on applying for jobs. There are many places where you can apply for jobs. Firstly, I would start with speaking to your family, friends and speak to people that you know within your network asking them if they know of any opportunities. Also, have a look on job boards Indeed, Reed, Google Search Jobs. There are many others out there. Remember to upload your CV and a Cover Letter.

Understand what is behind the question

When you apply for jobs whilst filling up application forms there may be lots of questions being asked. Remember to have a think about what is actually behind that question. What does the Hiring Manager really want to know. What do they really want to understand about you. An example of a question could be “Tell me about yourself”. In this question they are not looking for you to recap your CV you submitted, they are not looking for you to explain what your interests are irrelevant to the job in hand. Instead they are likely looking to understand what you have done in particular which relates to the role in question. So what past experience do you have? What key achievements have you attained? Where do you want to be and why do you want to be there? What have you done to get there? This is what could be behind that question. Think about the bigger picture.

Be concise when answering questions

Think of clear, straight to the point examples when answering application questions. Sometimes people have the tendency to write and write then they go completely off topic. The text then becomes boring so people do not even bother reading it. So, make sure you keep your answer straight to the point. Don't just write about what you have done or what skills you have, give real examples, so if you say that you have done this and this and this then give examples of all those times when you have done that. For example, you say that you have managed a team and you have achieved fantastic results, you need to explain what results did you achieve? When did you manage that team? How did you manage that team? What were the results? What were the challenges that you encountered? How did you overcome the challenges ? Keep your answers straight to the point.

Key Achievements over Duties

Remember key achievements over duties, rather than adding a list of duties when answering the questions instead list achievements. These achievements should include situation action and end result. Ensure to proofread your work and check for spelling and grammar mistakes. You can always ask another person to proofread this for you, sometimes two pairs of eyes are better than one.


In this post I have covered how to utilise your LinkedIn account effectively in order to help you in your job search along with some top tips on applying for jobs. Remember this is Part 2 of the guide so if you are interested in finding out more about writing CVs and Cover Letters please do check out Part 1. I really hope that this guide has been really useful for you to help aid your job search.

I really wish you the best of luck in the future finding a new role. If I can be of any help at any point please do not hesitate to reach out and I will be more than happy to elaborate on anything Feel free to follow my page. I will be posting regular blogs so keep your eyes peeled. The third and final part of the Job Seekers Guide will focus on getting ready for interviews. Keep a look out.

Thank you for taking the time to read this. Take care. Good luck. Stay safe

Go get that job you want!

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